DUELING ALBUM PROMO BILLBOARDS?! Yep, Drake & Kanye West Are On The Same Level Of Petty

It’s one thing Drake and Kanye West are good at: marketing. It appears the rappers have dueling album promo billboards in Drizzy’s hometown of Toronto.


Also, the Young Money rapper has revealed all of the artists who be featured on his forthcoming album, Certified Lover Boy. See the genius album rollout inside…


It’s petty, yet genius.

As you know, Drake and Kanye West have been heavy in the headlines with their "rap beef" which conveniently reignited right before the release of their new albums. Now, the rappers have taken their beef to the streets of Toronto.

Days before the release of Drizzy’s highly anticipated Certified Lover Boy album (set to drop tomorrow), digital billboards began to appear in Toronto’s Eaton Centre featuring lyrics from the Canadian rapper’s forthcoming album.


#CLB billboards in Toronto pic.twitter.com/SjgcBPLvJH

— Word On Road (@WordOnRd) August 31, 2021


“I don’t miss…Let alone miss you,” says one billboard, while another reads: “Should’ve said you loved me today because tomorrow is a new day.” A third billboard says, “Something other than me has got to give.”

Then, more digital billboards began popping up all over the country with cryptic messages that fans quickly decoded.



— TIDAL (@TIDAL) September 2, 2021


There’s a billboard in NYC that reads, "Hey, New York, the GOAT is on CLB." Fans believe the billboard suggests either Jay-Z or Nicki Minaj is featured on CLB.

Theres a "Hey Houston, the hometown hero is on CLB," which has led fans to debate about who he’s referring to.



— Elliott Wilson (@ElliottWilson) September 2, 2021


And there are more direct ones, specifically naming who dropped bars on his musical offering:





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"Hey Atlanta Slime, PLUTO, Savage and Baby are on CLB," which fans decoded as Young Thug, Future, 21 Savage and Lil Baby.

It appears the billboards are popping up in the markets where each artist is from. Check out more below:



— Elliott Wilson (@ElliottWilson) September 2, 2021


"Hey California Giveon and Ty Dollar are on CLB," one billboard reads. Another one let Memphis Hip Hop heads know that Project Pat and singer/songwriter Yebba are also featured on his 6th studio album.



— Elliott Wilson (@ElliottWilson) September 2, 2021


Chicago rapper Lil Durk will be on CLB:



— Elliott Wilson (@ElliottWilson) September 2, 2021


Miami rapper Rick Ross will be featured on CLB:





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A post shared by Elliott Wilson (@elliottwilson)


Nigerian singer TEMS is also on the album:





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A post shared by Elliott Wilson (@elliottwilson)


Back in Drizzy’s hometown on Toronto….



— Elliott Wilson (@ElliottWilson) September 2, 2021


The VIEWS rapper announced Young Money honco Lil Wayne dropped some heat for his new album. The billboard reads, "Hey Toronto, the best rapper alive signed me in 2009 and is on CLB."

Guess who else has billboards promoting their album in Toronto…KANYE:


Kanye so petty for putting Donda billboards in Toronto pic.twitter.com/m0iSNFuZQz

— (@shadowfrinkius) September 1, 2021


New billboards promoting ‘Ye’s recently released DONDA album popped up in the city’s Yonge-Dundas Square, which is where Drake’s billboards are.





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A post shared by Elliott Wilson (@elliottwilson)


These two clearly love reaching new petty levels.

Certified Lover Boy drops tomorrow, September 3rd (which means, tonight at midnight). Are you ready for it?

Photos: Instar/Drake’s IG/Twitter

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